Pankaj Aggarwal
Professor of Marketing, Department of Management, University of Toronto Scarborough Visit Pankaj's website
Pankaj's articles have appeared in the Journal of Consumer Research, Psychological Science , Journal of Marketing Research and Journal of Consumer Psychology among others.. His research uses the metaphor of brands-as-people, and examines consumer behaviour in the context of consumer-brand relationships, including anthropomorphism. He teaches Integrated Marketing Communications, Marketing Strategy and Principles of Marketing for undergrads, and Consumer Behavior seminar for PhD students.
He is a former Associate Editor at the Journal of Consumer Research, and Co-editor for the Journal for the Association for Consumer Research. He teaches a variety of courses to all levels of students - from Principles of Marketing to first year undergrads to Seminar in Consumer Psychology to PhD students. Currently, he sits on the editorial boards of the Journal of Consumer Research and the Journal of Marketing.
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The Marketing Area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty members study a wide range of marketing issues with an emphasis on rigorous methods and strong theoretical foundations.
Advertising content
Marketing Strategy
Seminar in Consumer Psychology
Consumer Behavior
The Marketing Area at Rotman is focused on the creation and dissemination of high quality research by recognized academic leaders. Faculty members study a wide range of marketing issues with an emphasis on rigorous methods and strong theoretical foundations.
Advertising content
Marketing Strategy
Seminar in Consumer Psychology
Consumer Behavior
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